Advertising
Why Advertise with Digital Signage?
Newspaper circulation has been declining for years. Radio and TV spots have lost their edge: people have too much control over whether or not they listen and see ads. Direct mail ends up in the garbage.
So how do you attract new customers with effective advertising? The answer is to go digital.
The Future of Effective Advertising is with Visually Dynamic Digital Signage
Digital Signage advertising has a huge impact on individual behavior:
- 300% sales increase when a product or service is aided by promotion
- 68% of shoppers say in-store messages help their purchase decision
- 40% of consumers said they noticed or watched an entire ad
When compared with traditional print-based advertising, digital signage has the power to attract attention, influence purchase decisions and provide sales uplift. The reason for this is that digital signage “cuts through the clutter” and targets audiences where they shop, eat and work.
Best of all…Advertising with Digital Signage is more cost-efficient and effective than traditional print-based advertising.
Build your brand! Increase sales! Attract new customers! Make your ad dollars count!
Digital Out-of-Home advertising is more than a new twist on a familiar technology. Digital signage gives advertisers more flexibility, more targeting ability and more opportunity to engage consumers. Digital signage is the most complete direct marketing solution yet invented.
Digital signage is so effective because it reaches consumers at the moment they are most open and receptive to commercial messages – when they are out of the home and actively shopping.
75% of buying decisions are made at the point of purchase. Digital out-of-home signage gives advertisers the most powerful way to reach consumers at that key moment.
Advantages of Digital Out-of-Home Advertising
Digital Advertising vs. Traditional Advertising
Only a fraction of the consumers exposed to television, radio, or newspaper ads are considering making a purchase. Digital signage reaches only consumers that are actively shopping.
Digital Signage Can Multitask
Digital advertising is equally effective for conducting in-store promotions, reinforcing brand identity, and improving the customer experience.
Consumers Prefer Digital Signage
More than half of all consumers:
- Prefer businesses that use digital signage
- Recall seeing ads delivered by digital signs
- Say digital signs influence their purchase of specific products
Vivid Digital Concepts: Your Digital Signage Solutions Provider
Vivid Digital Concepts puts the power of digital signage in your hands. We work with you to make your vision a reality – designing compelling content to enhance your brand image and increase sales.
Advertisers trying to reach consumers with traditional methods of broadcast advertising are facing diminishing returns. Consumers are harder than ever to reach. They are far more discriminating about their exposure to commercial messages. With literally hundreds of broadcast, cable, and satellite channels to choose from, and the widespread use of time-shifting technology like TiVo and DVR at their disposal, it is harder and more expensive to reach a substantial body of potential buyers.
